Nidaira Yasuhiko, 42, is an electrician from Ibaraki Prefecture. He lives with his family, and on free days likes to take the two-hour drive with his mother and younger sister to Akihabara – in a blue box van decorated in tribute of his favorite character, Ayanami Rei from Neon Genesis Evangelion. The outside has dozens of images of her, the interior is filled with character merchandise and there is a life-sized Rei doll in the passenger seat. Nidaira says he is happiest among his hot-rodding otaku friends. He avoids eye contact and is soft spoken; he does not speak unless spoken to and answers with the minimum required information.